What Is Search Engine Marketing?

Purchasing traffic from paid search results

Originally referred to as “search engine marketing,” the abbreviation “search marketing” is now frequently used to refer to both SEO and SEM. Paid search activities are now commonly referred to by the longer term “search engine marketing,” or SEM.

SEM, or search engine marketing, is a very efficient approach to boost your website’s rating on search engines like Google and draw in targeted traffic. You may raise brand awareness and boost sales by making an investment in SEM.

  • Search Marketing: Branding
  • Search Marketing: General
  • Search Marketing: Landing Pages
  • Search Marketing: Local Search Marketing
  • Search Marketing: Mobile
  • Search Marketing: Public Relations
  • Search Marketing: Search Term Research
  • Search Marketing: Shopping Search Marketing

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